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Signature Lux Hotel launch


Signature Lux Hotels will open their first hotel in June 2017, located in the heart of the Golden Mile, Sandton, Johannesburg. The very first of its kind in Africa & South Africa. Signature Lux Hotels are embracing an exciting, modern, creative, eco-friendly and innovative room space. Delivering high-quality bedrooms with four-star finishes, providing an exceptional sleep experience while catering to the connected age. Signature Lux Hotels provide the best connectivity, with social hubs for enhanced networking opportunities, ultimately offering an exclusive experience for tech-savvy travellers. The progressive hotel chain is targeting tech-savvy millennials and business travellers who value the freedom to travel.

The launch of the Signature Lux Hotel group is significant in the current digital age. “As hotel developers and operators, our team is constantly benchmarking ourselves against the latest successful brand innovations within the hospitality industry,” says Paul Kelley – Managing Director.

The Signature Lux Hotel experience offers guests exclusive services, some of which include; a fully integrated app, which offers more than just a booking function. Your entire hotel visit is controlled at your fingertips. After your first stay, check in remotely from any location and your cell phone doubles up as your room key. Signature Lux offer a 24-hour hassle free, self-service check-in kiosk, automated housekeeping, internal Wi-Fi calling and built in “call-a-cab” service.

Guests can enjoy free, uncapped, unshaped Wi-Fi and individual Wi-Fi routers in each room to take full advantage of the movie and music streaming services from 40 inch Samsung smart TV’s. “We have developed a technically advanced room space using specialised lighting, mood music, providing free high-speed internet connectivity allowing our guests to be able to use their smartphones as room keys amongst several other tech items.,” adds Kelley.

Their first property in Sandton is located 30 steps to Nelson Mandela Square, 300 steps to the Sandton Convention Centre and 230 steps to the Gautrain station. This sought after property will also be the most “Instagrammable” building in the city with wildlife murals painted by Faith47.com.

Signature Lux has formed a partnership with the Endangered Wildlife Trust; one of the initiatives is giving back R5 for each room night sold to protect the endangered wild life.

The group has made strides in reducing their carbon footprint by installing a state of the art water purification system that makes it safe to drink from the tap, eliminating the need for bottled water.

Despite being situated in some of the highly sought after locations within Johannesburg and Cape Town, Signature Lux Hotels have developed a daily room rate that is extremely affordable for the millennial traveller. With all rooms priced at R795 per night and a transit rate at R 495.  “The success of ALL our new brand Hotels is based on having the correct five-star address.  As such we have so far purchased 5 unique properties, Sandton, Cape Town V&A Waterfront, Woodmead, Melrose Arch and Umhlanga.  Within the budget segment hotels, no three star plus hotels can compete with our product or the locations.” concludes Kelley.


For all PR enquiries contact:| Chiara Di Rago |chiara@sinnamon.co.za| 011 450 149|

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