AFI ANNOUNCES THE HUAWEI WATCH GT 4 AS THE DIGITAL PARTNER TO JOBURG FASHION WEEK 2023

Johannesburg, November 5, 2023 – Africa Fashion International (AFI) today announced the HUAWEI WATCH GT 4 as the Digital Partner to Joburg Fashion Week 2023. This strategic collaboration will encompass the seamless integration of the Fashion Forward HUAWEI WATCH GT 4 into the core elements of the Joburg Fashion Week program.

Launched in September 2023, the HUAWEI WATCH GT 4 is making waves as a fashion-forward smartwatch. This sleek and cutting-edge timepiece embodies the fusion of style and technology, making it the perfect choice for an event that celebrates the fusion of these industries.

Dr Precious Moloi-Motsepe, the Founder and Executive Chair of Africa Fashion International, shared her enthusiasm about this collaboration, saying: “AFI has embraced the application of technology to elevate Africa’s Fashion to a global stage. This collaboration with HUAWEI, a technology company that shares our spirit for innovation and excellence, is a perfect fit. We look forward to showcasing the creative possibilities that arise from this synergy between fashion and technology.”

Explaining what Fashion Forward means to HUAWEI, Mr Akhram Mohamed, Vice President – Operations, HUAWEI Consumer Business Group South Africa, said “The latest generation of the WATCH GT flagship series introduces elevated design features with powerful health and fitness functionalities. The smartwatch is also part of HUAWEI’S new ‘Fashion-Forward’ proposition for its wearable technology, taking technology and fashion integration to the next level and empowering users to personalise their health and sports journey, without compromising style. Not only can users enjoy all the features of the HUAWEI WATCH GT 4 Series, but also enjoy its fashionable aesthetics”.

“We are delighted to partner with AFI at Joburg Fashion Week. It provides us with the perfect platform to showcase how the HUAWEI WATCH GT 4 turns technology into wearable art, proving that form can meet fashion, and elegance, fitness, and style can share the same stage (or catwalk),” adds Akhram.

The HUAWEI WATCH GT 4 will take the spotlight as the main sponsor of the HUAWEI WATCH GT 4 AFI Prive’ Collective show during Joburg Fashion Week on Saturday, November 11, 2023. This show will include a special presentation by AFI's in-house private label, AFI Privé, whereby the HUAWEI WATCH GT 4 will be seamlessly incorporated into the collection, marking the triumphant return of the AFI Privé brand.

Additionally, the HUAWEI WATCH GT 4 will contribute to the AFI Masterclass which will delve into ways of “Unlocking the Economic Potential of Circular Fashion in Africa." This AFI Masterclass will critically explore sustainable fashion practices and their applicability in the African context, which will also aid in demonstrating AFI’s commitment to fostering innovation and sustainability.

Fashion and tech enthusiasts can expect a fresh perspective to Joburg Fashion Week, with the partnership adding a touch of tech innovation and sophistication to the runway.